Call SheetProduction
Le Creuset × Mercato Mall
Kiosk launch — one shoot day, two locations
The kiosk is shot empty first, before the mall fills. Once it opens we bring people in — four extras browsing, handling the pots, the mug wall, talking to the kiosk staff, all read as background life rather than performance. Muskan comes in last, so the buying journey is the final thing captured there and the pot leaves the mall in her hands.
Kit carried in and staged clear of the walkway.
Lighting added only where the kiosk needs it. First test shots for both stills and video so exposure, white balance and the look are settled before anything counts.
They walk us around it, approve the approach and the merchandising, and confirm the hero references before we shoot anything. Direction on the interview soundbites is given here too.
The four hanging banners and any other Le Creuset presence in the mall, shot while the floor is still empty. Wides from the level below, tighter frames up into the ceiling, and the banners read against the kiosk in the same frame where the sightline allows.
Wides and the approach, then into detail — cast iron surface, the mug wall, the LED screen, the mug and pot arrangements. Shot clean before the mall fills.
Quick introduction, then positioned around the kiosk before we roll.
Browsing, lifting a pot, feeling the weight, the mug wall, conversation with the kiosk staff. Kept in the background and unposed. Vertical captured natively rather than cropped later.
Straight to the kiosk. We walk it with her once before rolling. No rehearsed dialogue.
Arriving at the kiosk, moving through the pots, the choice, the conversation with staff, the purchase. Stills and video running together throughout, with vertical stories pulled as we go.
The exit shot. This is the hinge between the mall and the house, so it gets covered properly before we move.
Kiosk returned to trading condition. Nothing left behind.
Street 14, Villa 44. Crew eat in transit. This is the only gap in the day.
The house is a closed set. Kitchen and table are lit in one pass so the afternoon runs without a relight, and the cook runs on a real clock — the food has to be ready when the guests sit down.
Kitchen and table lit together in one pass, so the afternoon never stops for a relight. Unboxing position lit at the same time.
The box opened at home. Muskan's first reaction, the lid off, the weight of it in her hands. Shot clean for vertical.
Prep, the sear, the sauce, into the oven, the plating. Real cooking on a real clock — the food has to be ready for the table. Interview soundbites captured in the gaps while the dish is in.
Four to six people. We shoot the arrival, the room filling, the drinks, while Muskan closes out the dish behind them.
The pot carried across, the lid lifted, serving, the first mouthful, the room talking. This is the section that has to feel unstaged.
Pullbacks across the table, over-the-shoulder on the food, detail on the pot and the dish, people eating. Stills selects confirmed before anything is packed.
Cards offloaded and verified twice before the kit leaves. House put back as we found it.
From 08:00 at the kiosk. Merchandising and hero product sign-off, a walk around the kiosk with us, and direction on the interview soundbites we plan to record.
Held through the extras block and the buying journey. Anything needing a client decision belongs in this window.
Not required. Nothing between 13:15 and 16:00 needs a client present.
Both are welcome at the table from 16:00 and can sit as part of the guest count. Confirm by the 8th so the table is dressed for the right number.
They appear twice — in the extras block and again in the buying journey, serving Muskan. Both are on the chart as scheduled, so no reshuffling is needed on the day.
The four hanging banners are up for two weeks from the kiosk opening on 6 September. Anything showing them has to be shot and published by 20 September.
Le Creuset library material from Lisa can be recut into the stories, which takes pressure off the story count but not off the window.
Muskan is sharing what she is cooking. Cooking starts at 14:00 with no shopping window, so this closes out the day before.
Issued. Covers filming at the kiosk, the ceiling and the four banners.
Site visit done. Access, kitchen and table all recced.
Four to six at the table. Syrine and Lisa can sit within that number.